2 new LXR hotels in San Diego

Hilton's luxury brand, LXR Hotels & Resorts, has added two new properties to its collection: Beach Village at The Del and Shore House at The Del. Both are located within the historic Hotel del Coronado in California, offering new luxury options for travelers.

Beach Village at The Del: Exclusive Beachfront Accommodations

Beach Village at The Del is a private enclave of cottages and villas along Coronado Beach. This exclusive area offers a personalized experience with dedicated concierge service.

Key features of Beach Village include:

• One to three-bedroom residential-style accommodations
• Gourmet kitchens and spacious living areas
• Patios and balconies with ocean views
• Personalized concierge services, including pantry stocking and itinerary planning

Shore House at The Del: Modern Beachside Luxury

Shore House at The Del, also within the Hotel del Coronado, offers a collection of seaside vacation rentals. It combines ocean views with modern amenities in a beach house setting.

Highlights of Shore House include:

• One to three-bedroom villas with various views
• Oceanfront pool with a guest-only bistro and lounge
• Dedicated concierge and valet services
• Access to all Hotel del Coronado amenities

Booking Information and Benefits

Both properties are available for booking with Hilton Honors points, though at high rates. Beach Village starts at 397,000 points per night, while Shore House begins at 236,000 points per night. A $50 nightly resort fee applies, covering various amenities.

As LXR properties, guests booking through the Hilton for Luxury (formerly Hilton Impresario) program can enjoy:

• Daily breakfast for two per bedroom
• $100 hotel credit per stay
• Potential room upgrade, if available at check-in
• Double Hilton Honors bonus points
• Flexible check-in and check-out, if available

For Hilton for Luxury bookings, I use QX Travel. You can request a free quote from them for the Beach Village here and the Shore House here. These rates are cash rates based on the flexible rate, not the members' rate. Sometimes there are promotions for longer stays, so it's worth checking.

LXR's Position in the Luxury Market

The addition of Beach Village and Shore House comes as LXR aims to strengthen its luxury offerings. This follows the recent departures of the Biltmore Mayfair in London and Habtoor Palace in Dubai from the LXR portfolio.

LXR has plans for further growth, with new hotels scheduled to open in Abu Dhabi (2025) and Lake Garda (2026). However, industry observers note that LXR's brand identity remains somewhat unclear, particularly as Hilton expands its luxury segment with brands like NoMad and Signia by Hilton.

These new properties in Coronado represent a significant addition to LXR, offering high-end experiences in a popular California coastal destination. As the luxury travel sector evolves, it will be interesting to see how LXR positions itself and whether these new additions help clarify the brand's value proposition in the competitive luxury hospitality market.